Home Staging: The Power of First Impressions on Property Sales

When it comes to selling a home, first impressions are everything. A home that has been professionally staged not only photographs better for online listings, but also creates an inviting atmosphere that prospective buyers can immediately connect with. Home staging, the art of presenting your home in the best possible light, has a significant impact on property sales. It can increase the perceived value of your home, help it sell faster, and, in some cases, even result in a higher sale price. My favorite staging design firm is “By Design Home Staging”. 

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The Perception of Value

The fundamental goal of home staging is to accentuate your home’s most appealing features while minimizing any potential shortcomings. This is achieved by presenting each room in its best light to capture the interest of a wide range of potential buyers. By strategically arranging furniture, you can emphasize spaciousness and fluidity in the layout. Introducing tasteful, eye-catching decor not only complements the space but also evokes positive emotions and an aspirational lifestyle. Furthermore, by employing a neutral color scheme, the home takes on a universally appealing ambiance, allowing prospective buyers to easily envision their own lives and possessions in the space. Moreover, staging often incorporates subtle touches like fresh flowers or ambient lighting, which can evoke feelings of warmth and homeliness. The result of these careful considerations is a home that feels both luxurious and inviting. Potential buyers are thus more likely to perceive higher value in a staged property. This perceived elevation in worth can lead to a more ambitious asking price, which frequently surpasses the initial outlay for staging services, making it a worthwhile investment for sellers.

The Speed of Sale

In today’s aggressive real estate environment, presenting a well-staged home offers a distinct advantage. When potential buyers tour a property, their ability to see themselves residing there is paramount. An empty home often feels cold and impersonal, making it challenging for potential buyers to connect emotionally. Conversely, a home filled with the seller’s specific decorations, personal belongings, and distinct style can be distracting or even off-putting to those viewing it. Effective staging bridges this gap. It creates a harmonious balance, offering a neutral yet inviting canvas that encourages potential buyers to mentally move in, placing their own belongings and imagining their routines in the space. This emotional connection can play a crucial role in the decision-making process, as it fosters a sense of belonging and can make a property feel like “home” before a purchase is even made. Consequently, homes that are adeptly staged often find their way to the closing table more swiftly. And the statistics back this up: the Real Estate Staging Association asserts that, on average, staged homes are snapped up by buyers and removed from the market 73% faster than their non-staged counterparts. This not only means quicker sales but also can lead to better offers and potentially higher sale prices, underscoring the value of investing in professional staging.

The Final Sales Price

A home represents not just a place of residence, but frequently, it is the largest financial investment an individual makes in their lifetime. As such, when the time comes to sell, extracting the maximum value becomes paramount. One of the most effective tools to achieve this is through property staging, a process that meticulously crafts and curates the home’s presentation to appeal to potential buyers. This isn’t merely about aesthetic improvements; it’s about strategically showcasing the home in a manner that amplifies its value.

The impact of this strategy is more than anecdotal; the numbers illustrate a compelling story. According to a revealing survey conducted by the National Association of Realtors, the financial benefits of staging can be profound. For instance, by committing a modest $100 towards staging, sellers could anticipate a return on investment of up to $400, quadrupling their initial outlay. But the advantages don’t stop at just the returns. The same survey highlighted that a remarkable 50% of sellers who opted to stage their homes observed a boost in offers, ranging between 1-10% more than the asking price. In a high-value transaction like home sales, even a 1% increase can translate to thousands of dollars. Thus, the merits of staging, both in enhancing the appeal and amplifying the financial return, become undeniably clear for sellers aiming to achieve the best outcome in their real estate endeavors.


The power of first impressions in real estate cannot be underestimated. A strategically staged home creates a positive and lasting impression, ultimately influencing the buyer’s perception of the home’s value and their willingness to make an offer. While there is an upfront cost involved, the potential returns from faster sales and higher sale prices make this strategy a smart investment for anyone planning to sell a home. After all, as the old saying goes, “You never get a second chance to make a first impression.” As a Certified Home Marketing Specialist (CHMS), Robin facilitates the staging of homes using high-impact techniques, while promoting attractive photos for advertising purposes and social media. Interested in maximizing your home’s value? Give Saunders Luxury Group a call for all your real estate needs. Connect with us today.

Kathy Rogers
Kathy Rogers
KSR DESIGN Home Staging and Interiors
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I have worked with Robin for many years, helping her and homeowners stage their properties for listing. Robin's expertise, attention to detail, wonderful marketing, and her wonderful reputation will help you sell your home. She is honest and shows great integrity in all she does. You won't be disappointed if you choose Robin to list your home, or help you find your dream home. I highly recommend Robin and her team to help you with all of your real estate transactions.
Sean Walls
Sean Walls
Boerne, TX
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I had the pleasure of working with Robin Saunders as my realtor to sell my home, and I cannot recommend her enough. Robin's excellent communication skills kept us informed throughout the entire selling process, and she was always available to answer any questions or concerns that we had. Her reliability and organization made the process stress-free, and her helpfulness and resourcefulness were invaluable.... >> Read More
Joe Markling
Joe Markling
San Antonio, TX
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Robin was great! My wife Cindy and I were moving from California and really didn't know much about San Antonio. When I met Robin, I knew she would give us great advice and find us the Texas house of our dreams! She did and she has also become a good friend! Yeah Robin!
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